Who doesn't know the term marketing? In a company, marketing has the most important role. Why? Because marketing has the function to search for, obtain, maintain, and multiply consumers and control the market.

While the number of consumers owned by the company determines the amount of income. The greater the income earned, the company will grow more, and vice versa.

Well, here are seven tips for success for those of you who want to work in the profession as marketing:

1. Create a Consumer Strategy and Target 

Make promotional activities that can attract customers. For example, by giving discounts, offering certain bonuses for purchases above average, adding lottery prizes at special events , or holding several promotional activities involving consumers as participants. Like being the main sponsor of happy bicycle activities, a healthy walk together, and other events aimed at building consumer loyalty.

Determine also the target and market segmentation between products and consumers, such as product A is suitable for what level of consumers and make the strategies and targets that you must achieve in carrying out these marketing activities.

2. Mastering Product Knowledge 

The only way to convince buyers or clients is to provide complete information about the product. By knowing all the information about the product or service offered, it can indirectly help you to convince potential customers.

Provide information clearly about the advantages of the product, its usefulness, quality, and product prices to prospective customers. The goal is that they will be more confident in choosing the product or service that you offer.

3. Understanding Consumer Behavior 

Before offering products or services to consumers, first determine the target market that you are aiming for. It could be that you aim at the youth community, especially women, or the general public from the upper middle class or lower middle class.

Make sure that you market your product or service to the right target market. Because of that, a smart marketing must first identify the consumer behavior that you aim to know their interests and needs.

4. Expanding Business and Friendship Networks 

Having a fairly wide business network will certainly make it easier for you to run a business. Many benefits that you can get from the business network that you have. Starting from the opportunities for cooperation in the capital sector, making it easier for you in business marketing.

Do not rule out the possibility that some obstacles in running a business can be resolved through the help of a business network that you build well. The wider network you have, the greater the opportunities created to get new potential customers. So, never hesitate to open a new network and expand your knowledge to get new customers.

5. Paying attention to Consumer Response 

Sometimes every customer gives a different response to the product or service that we offer. If customers are satisfied with your product or service, include the response as concrete evidence to strengthen the benefits of the product offered. But if the consumer response is not satisfactory, make it as an evaluation material for you to achieve better results in the future.

6. Always be optimistic and never give up 

Marketing activities have considerable challenges and obstacles, so not everyone can survive with the profession. Being chased by the target company or experiencing rejection from prospective customers is one of the small challenges that must be accepted by marketing.

A true marketing person must always be optimistic in serving consumers and never give up in every circumstance. Your enthusiasm and enthusiasm for prospective customers becomes a strong magnet, so consumers are sure to choose the product or service that you market.

Optimistic and never give up is the main key to your success as a marketing person.

7. Have a gadget that can save time 

Every job must require communication from the other sellers or from the seller to the buyer. Likewise with business marketing that requires good communication between sellers and buyers.

Marketing communication is needed for companies to increase sales of a product. If you as a businessman can build good communication with buyers, you can easily persuade them to buy the product offered.